

I'm a community advocate running for Vista Mayor to deliver for the working class
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About Kenneth

Kenneth is the son of a teacher and a child support worker, and a San Diego State University graduate. He worked his way through community college and San Diego State university holding multiple jobs in distribution, retail, and environmental advocacy. Now, he is a production photographer and graphic designer. He knows what it means when every expense is a negotiation and every paycheck has to stretch—not as a talking point, but from personal experience.
Kenneth and his spouse deliberately chose to live in Vista, because of the sense of community and belonging. He wants a city where he could genuinely get involved, get to know his neighbors, and become a part of the community.
While living in Vista he has fought to preserve protected bike lanes, pushed back against surveillance technologies that threaten residents' privacy, organized the community to keep ICE out of city facilities, and advocated for safer pedestrian crossing in his own neighborhood.
As a member of Vista's Homelessness Commission, he is working to reduce homelessness and protect Vistans before a crisis hits. He pushes the city council at every turn to keep public resources public, and he attends City Council meetings to ensure the community's voice is heard. Kenneth shops locally, bikes through the city, and knows his neighbors.
He isn't running from the outside. He's already doing the work. Now, he's running for mayor to build a Vista where public dollars fund public good and the city finally works for the people who live in it.
I'm running because Vista's working families deserve a mayor who fights for them. Not for the well-connected. Not for special interests. For us.
The Platform
A Better Vista for All
An Affordable, Livable,
Family-Friendly Vista
Families are struggling to stay in Vista because it's too expensive — housing, childcare, utilies, groceries, all of it. You shouldn't have to work more than one job just to stay in this city. I want to make Vista a place where you can afford to raise your kids, walk safely to a park, and feel good about staying here long-term.
I will work to make childcare more accessible and affordable by expanding the supply of childcare centers and supporting the people who provide it. Ensure neighborhood services like parks, streets, and libraries are consistently funded and well maintained.
Work alongside Vista Unified to champion strong, well-resourced, schools where teachers, classified and unclassified employees can afford to live in the city where they work.
Safe, Clean, and Connected Neighborhoods
Every neighborhood in Vista deserves well-maintained roads, complete sidewalks, streetlights, and reliable city services. I will invest in road repair, trash clean up, expand street lighting, complete sidewalks, improve transit, and build better bike lanes to ensure that every part of the city is safe and connected. These improvements will make it easier and more reliable to get around Vista. I will prioritize pedestrian and biker safety in our neighborhoods and ensure that our public spaces and services are accessible to all.
I also support Vista investing in a community-based approach to reducing crime, with a focus on homeless outreach, bolstering youth-focused programs, afterschool programs, and anti-violence programs to keep our neighborhoods safe and help keep people out of jail.
Help Our Homeless Neighbors Off the Streets and into Supportive Services
Most people who lose their housing aren't strangers, they are our neighbors. We need real solutions to our homelessness crisis. Getting people housed and off the streets with proper treatment and support makes our neighborhoods safer and healthier for everyone.
I'll work to significantly expand permanent supportive housing, interim housing, and sober housing options, while improving placement, so people are not left cycling between the streets, emergency rooms, and jail.
I will work to address the root causes of homelessness by expanding affordable housing, protecting tenants from displacement, and investing in mental health and substance abuse treatment. While working to create and expand city-supported clinics and treatment programs to fill gaps left by any federal cuts.
Increase accountability and measurable outcomes by setting transparent benchmarks for shelter and housing placements, retention rates, and reductions in unsheltered homelessness, and aligning funding with programs that deliver results.
Promote Vista as a Destination
I understand the importance of leveraging Vista’s arts and culture scene to stimulate the economy and build community. I will advocate for investments in artists, museums, theaters, and nightlife venues that contribute to the city's cultural life. While working to expand our entertainment zones that bring people together and energize commercial corridors.
I will promote Vista as a destination for arts, culture, and local community experiences by highlighting signature events and businesses.
Housing People Can Actually Afford
We need truly affordable housing. Half of Vista residents are renters, while the median home price is over $850,000. If we don't build enough housing, prices will continue to rise and push out workers, families, and seniors. I will work to prioritize more affordable housing for low and middle-income families, workforce housing for teachers and first responders, and veterans and senior housing.
I support building more housing, faster, with higher inclusionary housing requirements, strengthening renter protections, holding bad landlords who violate the law accountable, ensuring that development decisions are clear and transparent, and preventing displacement to keep families from getting priced out of their homes. I'll work to ban private equity firms from buying up single family homes in Vista, so owning a home remains possible for working families.
If it takes years to approve housing, costs increase. We need to act faster and more responsibly, by streamline the permitting process and enforce clear timelines, increasing predictability in the process to reduce costs and accelerate home construction.
Better Pay, Stronger Worker Rights, and Thriving Local Businesses.
The cost of living keeps going up while paychecks haven't kept pace. Too many Vista families are working multiple jobs and still falling behind. Workers and small businesses aren't on opposite sides — they both make this city run. When workers have good stable jobs and local businesses can grow, everyone benefits. When workers can organize, they win higher wages and stronger benefits.
I work to fight for good jobs with local hiring, prevailing wages, and strong workforce standards, and partner with our local community colleges to support career technical education and vocational and career track programs to help underserved communities gain access to stable and long-term jobs.
I'll require that publicly-funded construction projects uphold high labor standards, hire workers with union wages and benefits built into every contract, and expand apprenticeships pathways so more residents can enter the skilled trades, while ensuring Community Benefits Agreements, Project Labor Agreements and a Subcontractor Transparency Ordinance are implemented.
I'll make it easier to open a small business here, and make sure new development includes space for local shops — not just chains. Fill vacant storefronts with businesses that strengthen neighborhoods.
Parks, Green Space & a Sustainable Vista
Vista's parks, trails, and open spaces are some of the best things about living here, and they're worth protecting. I'll fight against the pollution, over-development, and illegal dumping that threaten them. Not every neighborhood has a park within walking distance, and that needs to change.
I will push for more funding for parks, work with our schools to open their grounds for free public recreation after hours, plant thousands of trees in neighborhoods with the least shade, and install better bus shelters where riders need them most.
As Vista grows, I will ensure that new developments include green spaces and that the city invests in infrastructure built to withstand rising temperatures and increased stormwater. A growing city should also be a greener one.
Endorsements

Democratic Socialists of America San Diego

San Diego County Democratic Party

San Diego Progressive Democrats

Democratic Club of Vista

Martha Alvarado
Vista Unified School District Board Trustee

Cipriano Vargas
Vista Unified School District Board Trustee

Adela Sanchez
Board of Director for the Tri-City Healthcare District

Encinitas and North Coast Democratic Club
Kenneth's campaign is 100% people-powered
I don't accept money from corporate, or realtor PACs. The only way we can win is if people like you support this campaign. Please contribute what you can today.